Where nature meets modern innovation.
African Secret began with a mother, a changing body, and a simple question:
Why can’t we create beautiful, effective personal-care products from the incredible plants that grow right here in Africa?
The answer has become a journey of tradition, research, innovation and African pride.
This inspired the founder to begin researching natural ingredients and studying Phytomedicine and Natural Products, discovering the extraordinary diversity of South Africa’s indigenous botanicals and the remarkable knowledge surrounding them.
From African plants to African products
“South Africa is home to an extraordinary botanical heritage. Yet too often, valuable African plant resources leave our shores as raw materials, only to return as finished products created elsewhere.” – Stacey Jane
We believe there is another way…
At African Secret, we want to help unlock the value of Africa’s botanical resources here in Africa, through research, product development, innovation and local manufacturing.
We combine plant-based ingredients, traditional knowledge and modern science and biotechnology to create personal-care and wellness products inspired by the natural heritage of South Africa. From nourishing body oils and botanical washes to wellness products, travel and hospitality products and corporate gifting.
We believe traditional knowledge and science don’t have to compete. They can work together.
That philosophy is at the heart of African Secret.
We collaborate with researchers, scientists, biotechnology partners and other innovators to explore the potential of South African botanicals and develop products that are practical, beautiful and made for everyday life.
Our latest Hygiene Range is the result of collaboration with a leading South African university, drawing on their published botanical research in the development of our innovative, market-ready Hygiene formulations.
Proudly South African. Inspired by Africa.
There is something special about knowing that a product was conceived, developed and made in South Africa.
We believe South Africa shouldn’t simply export its natural resources.
We help unlock their value through research, innovation, collaboration and local manufacturing, creating products that showcase African excellence while contributing to sustainable economic growth.
We are committed to ethical sourcing and empowering local communities through every product we create. Driven by a passion for sustainability, we carefully select recyclable and reusable packaging materials, minimizing our environmental footprint.
Made with African inspiration.
Developed with purpose.
Made in South Africa.
We look forward to you enjoying our products – all made with love, in South Africa.
Stacey Jane is an incubatee of UVU Bio (BioCiTi Labs), ‘a specialised biotech incubator that provides African entrepreneurs a platform where science and business can come together.
— Stacey Jane
Founder, African Secret
