Getting to know African Secret


African Secret stands as a beacon of South African heritage, blending tradition with innovation to create a unique array of products that resonate with both locals and visitors alike. Our commitment to sourcing from local farms and businesses not only ensures the freshness and authenticity of our ingredients but also fosters economic empowerment within our communities.

Phytomedicine and Natural Products studies, and Cosmetic Formulation training, enabled the founder, Stacey Jane Smith, to hone in on the healing power of plants and develop innovative, effective products using indigenous botanicals to help improve skin health and wellbeing.  Stacey Jane developed her passion for creating wellness and personal care products while pregnant, after discovering harmful ingredients in commercial personal care products.

“What we put on, goes in!”
“Our skin is the largest and most permeable organ in our bodies, with more than 2 million holes across it.  That fact alone made me want to be more mindful of what I put on my and my family’s bodies. Nature has blessed us with healing plants to help combat and relieve common ailments – this is evident from remedies passed down from generations, and now proven by scientific studies.”  Stacey Jane

Our Mission: to offer affordable holistic solutions to relieve common ailments. We blend top quality natural ingredients together that work in perfect harmony, to offer you the benefits gifted to us by nature.

Driven by a passion for sustainability, we carefully select recyclable and reusable packaging materials, minimizing our environmental footprint.

Stacey Jane is an incubatee of UVU Bio (BioCiTi Labs), ‘a specialised biotech incubator that provides African entrepreneurs a platform where science and business can come together’.

We look forward to you enjoying our products – all made with love.